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It is a big year for Girl Scouts of the USA as it celebrates its 100th anniversary and the 2012 Harris Poll EquiTrend Youth Interest Non-Profit Brand of the Year accolade. Just behind the American Red Cross as the second most familiar non-profit organization overall, Girl Scouts of the USA has seen a steady improvement in its brand equity score since first appearing in the Harris Poll EquiTrend study in 2009. A strong Emotional Connection score, which is a necessary element for every non-profit, is one of the main reasons this girl-centric organization has risen to the top. "The organization has a lot to be proud of in this celebratory year, and this recognition is one more affirmation from the American public that the Girl Scouts are a valued member of our society," says Dana Markow, Vice President of Youth & Education Research at Harris Interactive.Reading is Fundamental (RIF) and Junior Achievement are the other youth-focused non-profits that rank above the category average.

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